APPLEMATTERS NEWS

Handicapping the 12th

There are people among us who, when the holiday season rolls around, simply have to know what is in the invitingly wrapped packages. These folks …(read more)

One more thing . . .

The most expensive TV air time in America is during the National Football Leagues annual Super Bowl. The last super bowl cost $2.4 million for …(read more)

iPhone Inevitability?

Ed Zander knows cell phones and, considering he is the CEO of Motorola, is refreshingly candid. While most CEOs speak purposely in the most ambiguous …(read more)

Letter From the Recording Industry: Please Send Money

Have you ever been startled awake at your desk only to find a puddle of drool and one arm stinging as though it were being …(read more)

iTunes Phone Falls Flat, nano Goes Huge

People had been expecting an iTunes enabled cell phone for quite some time. Frequent delays had only ratcheted up expectations. There were legitimate reasons for …(read more)

Mighty Mouse Dissection

Daniel Kushner explains the inner workings of Apple’s new Mighty Mouse. Daniel is a post-industrial designer at IDEOs San Francisco studio. His personal site is …(read more)

Should Apple Declare Worldwide Hug a Pirate Day?

It is probably folly to imagine that there is a large red button on Steve Job’s desk plainly labeled “Release The Hounds” but it is …(read more)

The Mouse Roars

Not long ago on Apple Matters, one of their astute (or maybe lucky) writers suggested Apple needed not a two-button mouse, but a multi-button mouse. …(read more)

Can Apple Put a Hurting On Microsoft?

If you’ve spent much time jumping around the ‘net reading computer news and views you could be forgiven for making the assumption that Microsoft will …(read more)

When A Dollar Beats Free: Lessons From The iTunes Music Store

Presumably Amy Greer is felling rather giddy. For doing nothing more than, likely, randomly purchasing the 500,000,0000th song from the iTunes store she received a …(read more)

Don’t Wait For A MacIntel

To revisit an old saw: There are three certainties in life: Death, Taxes and Apple’s plummeting market share. The first to are well worn but …(read more)

Reality Shock: Intel in Macs

At first there was disbelief. How could it be true?  Then the rumors started to mount. Soon even highly reputable sources were claiming that it …(read more)